Job Description

We’re on the hunt for a passionate and creative Marketing/Activation Manager to lead bold, on-the-ground brand activations in key sports markets across the U.S.

This role is designed for a strategic professional with a deep affinity for sports culture, a proven ability to create impactful real-world engagement, and the expertise to transform visionary concepts into memorable experiences that resonate with fans.

This is a field-based position requiring an individual who excels in executing on-site activations, fostering community engagement, and collaborating with external partners to elevate brand visibility in a competitive landscape.

Primary Duties and Responsibilities:

• Develop and implement grassroots marketing strategies to enhance brand engagement, relevance, and excitement within targeted sports communities.
• Oversee on-the-ground operations, managing initiatives such as mobile brand activations, street team deployments, pop-up events, game-day promotions, and community-focused programs.
• Identify, negotiate with, and manage relationships with agency partners, brand ambassadors, and regional vendors to ensure seamless execution of campaigns across key markets.
• Handle all aspects of event logistics, including securing permits, conducting site evaluations, recruiting and training street teams, and managing day-of operations.
• Work in close partnership with internal teams—spanning brand, partnerships, and content—to maintain alignment in messaging and storytelling across all campaign touchpoints.
• Build and maintain strategic alliances with sports organizations, leagues, and local community groups to amplify campaign reach and foster greater participation.

Qualifications and Skills:

• A strong passion for sports and a comprehensive understanding of sports culture and fan dynamics.
• Demonstrated experience in guerrilla marketing, experiential events, or grassroots campaign management, preferably within the sports sector.
• Exceptional organizational and logistical skills, with a track record of managing complex projects and delivering results under tight timelines.
• Proven ability to collaborate effectively with cross-functional teams, external agencies, and diverse stakeholders.

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